Neuko Wiki

Appearance

Team ​

Founders, team members, and their philosophy.

Overview ​

Neuko is built by a team with a proven track records in building NFT IP and communities.

Team Roster ​

Core Founders ​

@austin_hurwitz - Co-founder
@SQU1NCH - Co-founder
@greenie_sr - Co-founder
@demdev007 - Developer
@boris0chuck - Developer

Background: All founders are former Doodles team members

Austin Hurwitz ​

Philosophy and Approach ​

"Actions Over Words"

  • Emphasis on work product over vision statements
  • Refusal to publish detailed roadmaps
  • "We are nothing more than what we have collectively built"
  • Belief that attention comes to those who earn it over the long run

Anti-Mercenary Distribution

  • No paid influencers or KOLs
  • No partnerships or backdoor deals
  • No whitelist grinds
  • Focus on organic, fair distribution

Mystery-First Approach

  • "Neuko is in the eye of the beholder"
  • No cheat sheet, no detailed roadmap, no textbook
  • "The joy comes from the exploration of the unknown"
  • Emphasis on discovery and interpretation

Personal Origin Story ​

Background: Got into crypto in 2017 while working on music rights at Amazon
Experience:

  • Saw firsthand how centralized systems kept power concentrated at the top
  • Discovered people trying to decentralize those systems
  • Spent years helping independent artists leverage crypto
  • Worked with early pioneers like Sound.xyz and Catalog
  • Built tools for artists the traditional system told couldn't own their own music

Philosophy:

  • "When appropriately leveraged, crypto can be an overwhelming force for good"
  • Commitment to equitable systems, not extraction
  • Belief in community resilience

Key Quotes ​

"We have tried to take a very different strategy. Actions over words (except my occasional ramblings here). Work product over vision statements."

"We believe attention comes to those who earn it over the long run. That quantity only serves us when it is quality."

"Neuko is in the eye of the beholder. It has plenty to say but only if you take the time to truly listen."

"We do not seek to replicate playbooks because to do so would be inauthentic to who we are or how we seek to build."

"We started Neuko with a core belief that there were other people like us. Who wanted to build fun shit on the internet with their friends."

SQU1NCH ​

Badge Philosophy ​

Transferable by Design:

  • Badges are fully transferable, sellable, "do-whatever-you-wantable"
  • Team considered soul-bound tokens but chose transferability
  • "Everything has a price" - free market approach
  • Holders are free to sell if they want

Meaning Over Utility:

  • Badges mean "you were here first"
  • Badges mean "you believed early"
  • "This is your in" - credential for early supporters
  • Value comes from community and conviction

Community Freedom:

  • "You are free" - no forced holding
  • "A free market is the best market"
  • "Just be good to each other and stay safe"

Key Quotes ​

"these tokens are fully transferable, sellable, do-whatever-you-wantable."

"they mean you were here first. they mean you believed early. this is your in."

"but the most the most important thing of all, is you are free."

"so if you don't want to keep your badge, sell it. a free market is the best market."

Greenie ​

Community Appreciation ​

Tribute to Community:

  • Recognition of people who show up, build, create, share
  • Acknowledgment of those fighting battles no one sees
  • Appreciation for energy to believe despite challenges

Community Conviction:

  • "the fact that what we've built even makes selling an impossible choice for people is humbling"
  • "anyone could sell and quietly exit, but they stay because this means something to them"
  • "but the truth is, we didn't build that part. you did."

Community Support:

  • "this community has supported each other like none i've ever seen"
  • "it has so much heart. the people here are real and they're all fucking beautiful"
  • "people here create for each other, lift each other up, and pour energy into everything they touch"

Key Quotes ​

"been thinking a lot about the people that make @neukoai what it is. the ones who show up, build, create, share, and hold on when it'd be easier to walk away."

"we gave people a reason to join, but you give them a reason to stay."

Team Philosophy ​

Building Approach ​

Quality Over Quantity:

  • "We will not fall victim to the trappings of feeling the need to always say something"
  • "To explain what we are. To define and box ourselves in when the joy comes from the exploration of the unknown"
  • Emphasis on quality content over constant posting

Organic Growth:

  • No paid promotions
  • No partnerships or KOL deals
  • 100% organic engagement
  • "Actions speak loudly"

Community First:

  • Building for community, not mercenaries
  • Building for long-term, not quick flip
  • Building for equity, not extraction
  • "We're building something designed for equity, not extraction"

Doodles Background ​

Experience: 5/5 founders are ex-Doodles team members
Track Record:

  • Proven ability to build NFT IP
  • Experience with community building
  • Speaking at major events (NFT Paris, Accelerate Art, Solana Accelerate)
  • Understanding of Web3 culture and dynamics

Why Leave:

  • "When we left Doodles we thought long and hard about if we wanted to stay in Web3"
  • "This space can be unforgiving. To build something of substance that lasts feels like a mountain few have climbed"
  • Belief that there were others like them who wanted to build differently

Communication Style ​

Minimal Public Communication:

  • Zero interviews to date
  • Only one (silent) space
  • "We want our actions to speak loudly"
  • "There will be times to talk (like Breakpoint!) but most of the time is better spent building"

Engagement Strategy:

  • Watching community actively
  • Rewarding engagement organically
  • Involving community members in puzzles
  • Shoutouts and recognition for contributors

Team Approach to Community ​

Watching and Rewarding ​

Active Monitoring:

  • Team watches community engagement
  • Actively participates and engages
  • Curates puzzle distribution based on community activity
  • Weaves user actions into canon lore

Recognition:

  • Shoutouts to community members in videos
  • Involving members in puzzle distribution
  • Rewarding contributors and solvers
  • Building community into the narrative

Anti-Mercenary Philosophy ​

No Paid Promotions:

  • No KOL deals or partnerships
  • No backdoor access or whitelist grinds
  • No paid influencers
  • 100% organic growth

Fair Distribution:

  • Badges distributed based on engagement, not connections
  • No special treatment for influencers
  • Community-led distribution for Snake badges
  • Tests loyalty and conviction